Post Covid-19, might the ‘new normal’ for work look like? How can towns and cities reposition themselves to become more attractive to workers and families? 4Gen partner Dominic Endicott shares his perspective on how he thinks the geography of work will likely change, as and when we return to a new normal. It is centered on the US, but it applies broadly. As bad as things are, NOW is an important time for every town and city to ‘retool’ and ‘reimagine’ what it could be. Use Q2 2020 to develop and test a plan for the ‘new normal’ and be ready for roll-out by Q3 2020. While doors are closing, windows are opening.

Read the full article here The Flipped Workforce and the Future of Anywhere USA